DIGIB101-23B (HAM)

The World of Digital Business

15 Points

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The University of Waikato
Academic Divisions
Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: tarryn.nel@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: em.pooley@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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Digital business involves transforming customer experiences and offering new products/service using cutting edge technologies and systems. Information and communications technologies (such as the Internet, social media, robotics, mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, lab-based practicals, individual projects, and assignments, this introductory paper covers all aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The lab-based practical, project, and online discussion assessments provide exposure to a number of digital business development opportunities.
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How this paper will be taught

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DIGIB101 offers a variety of learning experiences and assessments. Weekly lectures are followed by online graded activities. An online discussion forum allows students the opportunity to comment on major questions that arise from the lecture topic. Significant hands-on learning happens in small practical assignments taught in lab sessions and applied in an end-of-trimester group project. Lab sessions can be attended physically on campus or virtually if you are unable to come to the campus. In 2015-2022 post-paper evaluations, students described these practicals as useful, engaging, interesting and fun.

Mode of Delivery:

The paper is offered in FLEXI mode throughout the trimester. This gives you flexibility as to where and how you learn during the trimester. You are required to specify your default learning approach (face-to-face or online) by the end of week one. Further information on how to do that will be available on Moodle.

This paper will be delivered via a combination of lectures and in-lab tutorials. All course materials will be available on Moodle. All lectures will be recorded and uploaded on Moodle each week. Furthermore, instead of in-class participation, 5 online activities will be assigned throughout the trimester in Moodle. Each activity will be live on Moodle for 5 days.

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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Most readings will be supplied via Moodle (mostly cases and short articles).

  • Driving Digital Strategy: A Guide to Reimagining Your Business by Sunil Gupta
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Identify and define key concepts to digital business
    Linked to the following assessments:
    Weekly Activities (x5) (1)
  • Comprehend emerging technological trends and new economies and their impact on business
    Linked to the following assessments:
    Group Project (7)
  • Develop and apply practical digital business skills
    Linked to the following assessments:
    Practical 1. Website Planning and Development (2)
    Practical 2. Bizz App Planning and Development (3)
    Practical 3. Digital Marketing/SEO (4)
    Practical 4: Social Media Analytics (5)
    Practical 5: Cyber-security Plan and Scan (6)
  • Explain digital transformation, data analytics, and digital leadership
    Linked to the following assessments:
    Group Project (7)
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Assessments

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How you will be assessed

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Weekly Activities (x5)
20
  • Online: Submit through Moodle
2. Practical 1. Website Planning and Development
10
  • Online: Submit through Moodle
3. Practical 2. Bizz App Planning and Development
10
  • Online: Submit through Moodle
4. Practical 3. Digital Marketing/SEO
10
  • Online: Submit through Moodle
5. Practical 4: Social Media Analytics
10
  • Online: Submit through Moodle
6. Practical 5: Cyber-security Plan and Scan
10
  • Online: Submit through Moodle
7. Group Project
29 Oct 2023
11:30 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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