DIGIB101-23B (HWC)

The World of Digital Business

15 Points

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The University of Waikato
Academic Divisions
Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: jane.kamal@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: nat.enright@waikato.ac.nz
: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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Digital business involves transforming customer experiences, using cutting-edge technologies and systems. Information and communications technologies (such as the internet, social media, and mobile) have fundamentally altered the way in which business is planned, led, and executed. Using lectures, practical tutorials, a group project, and online discussion assessments, this introductory paper covers many aspects associated with the ever-evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The practical tutorials, group project, and online discussion assessments provide exposure to a number of digital business development opportunities.
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How this paper will be taught

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DIGIB101 offers a variety of learning experiences and assessments. Weekly online lectures are followed by online graded activities. A weekly discussion assessment allows students the opportunity to comment on major questions that arise from the lecture topic. Significant hands-on learning happens in small practical assignments taught in online Zoom tutorial sessions and applied in an end-of-trimester group project.

Lectures

Students are expected to attend two hours of lecture every week (Lecture 01) and a two-hour practical tutorial (Lecture 02) every week. In addition to the in-class learning activities, topics covered during lectures are considered viable for practical tutorials, and the group project, so I advise you not to miss any lectures.

Tutorials

The practical sessions will start from Week 2. In Week 1, we will only have one Lecture on Tuesday (11 July, 2023).

For specific dates and times, please refer to Moodle.

Assistance with practical assignments is offered through practical sessions. Information about these practical tutorials will be available in the first lecture.

Practical 1. Website Planning and Development
Practical 2. Bizz App Planning and Development
Practical 3. Digital Business Revenue Models
Practical 4. Digital Marketing / SEO
Practical 5. Social Media Analytics

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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Readings will be uploaded to Moodle (mostly cases and short articles).

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Identify and define key concepts to digital business
    Linked to the following assessments:
  • Comprehend emerging technological trends and new economies and their impact on business
    Linked to the following assessments:
  • Develop and apply practical digital business skills
    Linked to the following assessments:
  • Explain digital transformation, data analytics, and digital leadership
    Linked to the following assessments:
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Assessments

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How you will be assessed

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Students who successfully complete the paper should be able to:

1. Define and describe fundamental concepts and types of digital business with examples

Linked to the following assessments:
• Weekly Activities (5 x 6% each) (1)

2. Comprehend the mechanics of the new economies: Information, Network, Sharing, & Machine Economies

Linked to the following assessments:

• Practical 2. Digital Business Revenue Models (3)

3. Understand the emerging digital business technologies (such as IoT, block-chain, robotics) and their impact on business
Linked to the following assessments:
• Group Project (7)

4. Comprehend digital transformation, digital strategy, digital marketing, social commerce, and social media analytics concepts and issues
Linked to the following assessments:
• Practical 3. Bizz App Planning and Development (4)
• Practical 4. Digital Marketing / SEO (5)
• Practical 5: Social Media Analytics (6)

5. Recognize, identify, and explain critical issues surrounding managing digital business including strategies, policies, securities, and privacy
Linked to the following assessments:
• Weekly Activities (5 x 6% each) (1)

6. Apply basic digital business technical skills to web site design, blogs, social media profiles, and building mobile applications
Linked to the following assessments:
• Practical 1. Website Planning and Development (2)

Assignment submission and collection procedure

How achievement will be measured

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Weekly Activities (5 x 6% each)
30
  • Online: Submit through Moodle
2. Practical 1. Website Planning and Development
31 Jul 2023
11:00 PM
8
  • Online: Submit through Moodle
3. Practical 2. Digital Business Revenue Models
14 Aug 2023
11:00 PM
8
  • Online: Submit through Moodle
4. Practical 3. Bizz App Planning and Development
11 Sep 2023
11:00 PM
8
  • Online: Submit through Moodle
5. Practical 4. Digital Marketing / SEO
25 Sep 2023
11:00 PM
8
  • Online: Submit through Moodle
6. Practical 5: Social Media Analytics
9 Oct 2023
11:00 PM
8
  • Online: Submit through Moodle
7. Group Project
16 Oct 2023
11:00 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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