DIGIB101-23VB (VTN)

The World of Digital Business

15 Points

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The University of Waikato
Academic Divisions
Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: tarryn.nel@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: em.pooley@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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Digital business involves transforming customer experiences and offering new products/services using cutting-edge technologies and systems. Information and communications technologies (such as the Internet, social media, robotics, and mobile) have fundamentally altered how business is planned, led, and executed. Using lectures, lab based practicals, individual projects, and assignments, this introductory paper covers all aspects associated with the ever evolving field of digital business. Lectures provide an overview of digital business, including key messages for entrepreneurial firms wishing to transform customer experiences using digital technologies. The lab-­based practical, project and online discussion assessments provide exposure to many digital business development opportunities.
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How this paper will be taught

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This paper will be delivered with a combination of lectures and in-­lab tutorials. All course materials will be available on Moodle. All lectures will be recorded and uploaded on Moodle each week. Furthermore, instead of in-­class participation, 5 online activities will be assigned throughout the semester in Moodle. Each activity will be live on Moodle.
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Required Readings

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There is NO required book, but the following is recommended.

Digital Business and E-Commerce Management 7th Edition, Kindle Edition by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird.

Readings will be uploaded to Moodle (mostly cases and short articles).

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Identify and define key concepts to digital business
    Linked to the following assessments:
  • Comprehend emerging technological trends and new economies and their impact on business
    Linked to the following assessments:
  • Develop and apply practical digital business skills
    Linked to the following assessments:
  • Explain digital transformation, data analytics, and digital leadership
    Linked to the following assessments:
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Assessments

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How you will be assessed

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Weekly Activities (x5)

5 online graded activities will take place throughout the trimester (worth 20 points in total). Grades are awarded based on the quality, not the quantity, of contribution. Details are provided on Moodle.

Computer Practicals (x5)

The technical content of the paper will be introduced through practical laboratory sessions involving hands-on computer work. The objective of the practicals is for you to attain a basic level of competency in designing and building websites, as well as learning about apps, social media analytics, and so forth. There are 5 computer practicals. Each practical will involve pre-practical reading and planning, along with practical activities and the completion of the practical hand-in sheet. You should expect to spend up to four hours on each practice. If you have any questions concerning the practicals, email the tutors. Details about the practicals are available in Moodle. These are worth 30%.

Online Test

To test your knowledge and understanding of the topics discussed in class, there is one online test included in the paper. The test is designed to test your understanding, not memory. The content is based on lecture material (slides, articles, and case studies). It includes multiple-choice and short essay questions.

Group Project

This group project requires you to come up with an innovative digital business concept that: a) Includes Emerging ICTs (For example, AI, Deep learning, Machine Learning, blockchain, IoT, robotics, sensors and wearables, big data), b) data-driven, and c) sustainability focused. You are also required to showcase your business concept through a website, an app, SEO, and analytics, and create a cybersecurity plan for it. This assignment allows the student to apply theory and practice to real-life situations. Details and sample projects are available on Moodle.

All assignments are assessed for plagiarism using Turnitin.

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Practical 1. Website Planning and Development
6
  • Online: Submit through Moodle
2. Practical 2. Bizz App Planning and Development
6
  • Online: Submit through Moodle
3. Practical 3: Digital Business Revenue Models
6
  • Online: Submit through Moodle
4. Practical 4. Digital Marketing/SEO
6
  • Online: Submit through Moodle
5. Practical 5: Social Media Analytics
6
  • Online: Submit through Moodle
6. Weekly Activities (5x 4% each)
20
  • Online: Submit through Moodle
7. Online Test
6 Nov 2023
2:00 PM
20
  • Online: Submit through Moodle
8. Group Project
13 Nov 2023
8:00 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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