DIGIB303-22A (HAM)

Managing Digital Business Transformation

15 Points

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Division of Management
School of Management and Marketing


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: ashleigh.neame@waikato.ac.nz

Placement/WIL Coordinator(s)


Student Representative(s)

Lab Technician(s)


: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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Innovating and meeting the challenge of digital transformation have become the pillars of any company wishing to thrive in today’s business environment. This paper aims to provide the main tools that managers need to innovate new strategies and business models in the digital era. It introduces you to the many ways platforms are transforming the economy and provides strategies for designing, monetising, and launching a digital platform. It also equips you with knowledge on governing your platform, strategically evaluating your competition, and a futuristic view of digital transformation across industries.

Asynchronous FLEXI

This paper uses an Asynchronous FLEXI teaching method.
FLEXI teaching and learning strategies combine independent online study with in-class engagement to achieve a complete learning experience. FLEXI also means that students can complete some flexible aspects of the paper online if they choose. Videos, slideshows, and other Moodle resources help students prepare for ‘face-to-face’ classroom sessions that offer insights to scaffold learning.

Please note that you are responsible for completing all online materials and tasks before ‘attending’ the classroom sessions. For the most effective teaching and learning and a great campus experience, you should attend class in person whenever possible.

Asynchronous means that no course elements require students to be online at specified times.

Please note that the class schedule may need to change to reflect COVID-19 changes or to take advantage of new learning opportunities. Such changes will be notified via Moodle.

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Paper Structure

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On Wednesdays, the classroom session will tend to summarise the slideshow material and the central issues, perhaps using illustrative cases and classroom exercises. On Thursdays, the sessions will generally involve student-group presentations or discussions of substantive cases. Videos of the classroom sessions will be placed on Moodle to help students who have a legitimate reason for not attending class in person.

Regular group work is also an integral feature of this paper.

Given the rapidly changing subject matter, you are encouraged to use a smartphone or other wireless device to access online sources in class. However, the prevalence of unsubstantiated ‘facts’ makes it imperative that you check the validity of your online sources. Hearsay, ‘armchair expert’ opinion, thinly disguised marketing; old ‘facts’; and sweeping generalisations require you to consider the Accuracy; Authority; Objectivity; Currency; and Coverage of your online sources (refer to http://guides.library.cornell.edu/evaluating_Web_pages).

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • 1. Define and describe the fundamental concepts and principles of digital business transformation.
    Linked to the following assessments:
  • 2. Analyse business situations and propose effective solutions to 'messy' real world digital business problems
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  • 3. Demonstrate an understanding of digital business transformation concepts and principles in practical business contexts.
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  • 4. Construct arguments to explain their point of view considering people, processes, technology and governance
    Linked to the following assessments:
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Separate documents, available on Moodle, will detail the specific requirements and assessment criteria for each assignment.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Digi-News (Individual)
19 May 2022
10:00 AM
  • Email: Convenor
  • Presentation: In Class
2. Test (Individual)
11 May 2022
2:00 PM
  • Online: Submit through Moodle
3. Cases (Individual)
26 May 2022
10:00 AM
  • Online: Moodle Forum Discussion
4. Capstone Report (Group)
12 Jun 2022
11:30 PM
  • Online: Submit through Moodle
5. Capstone Presentation (Group)
20 Jun 2022
11:30 PM
  • Email: Convenor
6. Engagement (Individual)
20 Jun 2022
4:00 PM
  • Other:
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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No required textbook.
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Recommended Readings

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Given the fast-moving topics of this paper, it is not feasible to prescribe a single textbook. Instead, we will be drawing on a number of key resources as the course progresses. These relatively inexpensive Kindle editions include:-

“Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You” by Parker, G. G., Van Alstyne, M. W., and Choudary, S. P. (Norton Publishing), 2016.

The Digital Transformation Playbook: Rethink Your Business for the Digital Age” by Rogers, D. L. (Columbia University Press), 2016.

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems” by Lewrick, M., Link. P., and Leifer, L. (John Wiley), 2018.

Leading Digital: Turning Technology into Business Transformation” by Westerman, G., Bonnet, D., and McAfee, A. (Harvard Business Review Press), 2014.

A good overall text for describing most of the main aspects of IT governance is:

“IT Strategy: Issues and Practices” by McKeen and Smith (3rdedition) Pearson, 2015.

This is also available from the university bookstore.

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Other Resources

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These will be specified as the course progresses.

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Online Support

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Online support is available via Moodle.

Moodle will contain copies of the slides used in class and useful resources, plus details of assignments and assessment schedules (these will be posted at the appropriate times).

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On average, in addition to the 3 hours of class contact time, you should expect to spend a further 7-8 hours of study on this course per week throughout the trimester. In total, you might expect to spend about 150 hours during the trimester on this 15-point paper.
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Linkages to Other Papers

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Prerequisite papers: MSYS111 or MGSYS101 or MGSYS201




Restricted papers: MSYS351 and MSYS451

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