DSIGN151-19B (HAM)

A History of Visual Communication

15 Points

Edit Header Content
Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences
Department of Computer Science

Staff

Edit Staff Content

Convenor(s)

Lecturer(s)

Administrator(s)

Placement Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: debby.dada@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
Edit Staff Content

Paper Description

Edit Paper Description Content

This paper is thematic survey of the history of visual communication design from the development of writing to the digital age.

The course traces the visual message embodied in the invention of writing, and illustrated texts, particularly the invention of the printing press and subsequent developments of typography and image through the industrial revolution to the beginning of the 21st century.

As visual communication design becomes a professional occupation, this paper then examines key theoretical developments up to the 2000s. The development and spread of styles, and the relationship of visual communication to the societies it served are considered. The emphasis of the course is on the formal & stylistic evolution of graphic design as signifiers of meaning.

Edit Paper Description Content

Paper Structure

Edit Paper Structure Content

This class is taught through lectures and labs supported by material available on Moodle. Lectures are not recorded. Lecture slides are available on Moodle soon after the lecture is delivered.

Edit Paper Structure Content

Learning Outcomes

Edit Learning Outcomes Content

Students who successfully complete the course should be able to:

  • Background Knowledge to Support Visual Communication Topics

    Identify significant periods, styles, processes & people involved in the development of visual communication, from the Renaissance to the digital age.

    Linked to the following assessments:
  • Form and Context
    Demonstrate an appropriate understanding of the forms, purposes and values of visual communication design history.
    Linked to the following assessments:
  • Academic Skills
    Demonstrate appropriate skills in research, analysis, writing, presenting and discussion.
    Linked to the following assessments:
  • Terminology
    Demonstrate an appropriate level in the use of art and design terminology.
    Linked to the following assessments:
Edit Learning Outcomes Content
Edit Learning Outcomes Content

Assessment

Edit Assessments Content

Assessment Components

Edit Assessments Content

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Quizzes
20
  • Other: Moodle
2. Labs
20
  • Hand-in: In Lab
3. Everything Old is New Again
10
  • Other: Moodle
4. Design, Society and Technology
20
  • Other: Moodle
5. High and Low Modernism
20
  • Other: Moodle
6. Profile of a Visual Communicator
10
  • Other: Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
Edit Assessments Content

Required and Recommended Readings

Edit Required Readings Content

Required Readings

Edit Required Readings Content

Philip Meggs & Alston Purvis (2016), Megg’s History of Graphic Design, John Wiley & Sons, (6th edition).
3rd, 4th, 5th or Kindle editions are acceptable with some caveats.

Edit Required Readings Content

Online Support

Edit Online Support Content
Class support is available online on the class Moodle site, at the weekly lecture and by emailing the paper convenor. Each assignment will have an official Moodle Forum thread for asking questions.
Edit Online Support Content

Workload

Edit Workload Content
Each week students will spend two hours in the lecture, one hour in a lab and about 6-12 hours doing readings, completing the weekly quiz, preparing for labs and working on assignments. This equates to approximately 12 hours per week and a total of 150 hours over the semester.
Edit Workload Content

Linkages to Other Papers

Edit Linkages Content

Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: CGRD151

Edit Linkages Content