MEDIA203-18A (HAM)

Media and Digital Practices

15 Points

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Division of Arts, Social Sciences and Law
School of Arts
Screen and Media Studies


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Paper Description

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The development of digital media is understood as a complex process that involves the transformation of existing cultural forms and skills and leads to the emergence of more hybrid forms and interdisciplinary practices.

This paper focuses on cultural paradigms, theoretical concepts and critical perspectives relevant to persistent change in digital media practice. The discussion is complemented by the integration of digital tools and techniques in the realisation of group creative projects.

Students will gain an awareness of representation through visual and discourse analysis. They will develop critical and methodological skills applicable to future academic research and workplace environments.


The paper aims to provide an introduction to the critical and creative perspectives that shape digital media practice. The purpose of this paper is to provide opportunities for student to understand the dynamics of the world-wide reliance on digital technology, Students are encouraged to critically, and creatively, express their own ideas on the socio-cultural impacts of digital technologies.

This paper intends to:

  • Provide a broad account of the various forms of digital practices
  • Consider the ways digital media and various technologies mediate the way culture is currently lived and experienced
  • Introduce conceptual and creative frameworks to discuss the influence and impact of digital technologies
  • Provide an opportunity to reflect on the interdisciplinary nature of digital practices
  • Provide an opportunity for integrating critical and creative skills to encourage curiosity and inquisitiveness
  • Build students' critical competencies, lateral thinking, and creative experiences, to succeed in their future career in the media industry and other fields of work.
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Paper Structure

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This paper will examine discuss the relationships between economic contexts, creative practice, cultural paradigms, and digital media.

The emphasis of the course is on critical perspectives and their applications to creative practices .

This focus will be complemented by digital media practice and will require the completion of a collective creative project.

The creative practice must be relevant to social contexts.

Team will have 5 to 6 co-creators (maximum). You are strongly encouraged to work with people speaking another language than your mother tongue (if possible).

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Have developed sufficient tools and knowledge to be able to identify and discuss key characteristics of different technologies and their associated practices
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  • Have developed a clearer understanding of the way in which digital media contribute to shape and alter audio-visual cultures
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  • have developed an awareness of the broader social and cultural contexts which inform digital media practice
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  • Have developed further understanding of the affordances and uses of digital tools
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  • Have developed an understanding of research techniques particular to current and future digital practices
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  • Have developed enough skills to develop their own digital media practice, and to develop a collective project
    Linked to the following assessments:
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There will be an online quizz (assessment for feedback , not marked) during the 3rd week

Assessments 1,2,3 weigh 30 points each.

Assessment 4 weighs 10 points

Assessment 3 will not be marked if the group report (assessment4) is not provided by the 05/06/18

You are strongly advised to submit and present all assessments

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Illustrated critical report on pre-digital and current technologies
4 Apr 2018
11:00 PM
  • Online: Submit through Moodle
2. Presentation of creative project and its creative process (Group)
4 May 2018
10:00 AM
  • In Class: In Lecture
3. Final Creative Output (group collaboration)
1 Jun 2018
10:00 AM
  • Hand-in: Department Office
  • In Class: In Lecture
4. Group report: indispensable
5 Jun 2018
11:00 PM
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Recommended Readings

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This paper has a list of 4 essential readings (saved as pdf for you to download) and some recommended books that you might enjoy.

go to

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Media203-18A HAM Screen Media and Digital Practices

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Online Support

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There is an online Moodle community for this course. Moodle can be accessed via iWaikato. The paper outline, lecture presentations, assignment details and related resources will be made available on this site as the course progresses.

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It is expected that students will attend all lectures, the scheduled lab time, and one tutorial per week, and actively participate in these sessions.

  • Active participation and attendance of all lectures & labs
  • Apply a range of relevant and appropriate scholarly work in written assignment
  • Develop the skill sets demonstrated in lab sessions in the production of an imaginative creative product
  • sustain group collaboration

In order to complete this paper successfully, assignments require evidence that you have engaged with up-to-date relevant and appropriate literature related to existing viewpoints and perspectives.

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Linkages to Other Papers

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Restricted papers: SMST217

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