PUBRL304-22A (HAM)

Corporate Social Responsibility and Social License

15 Points

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Division of Management
School of Management and Marketing


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Paper Description

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PUBRL304 helps develop in students the ability to gain deep insight into Corporate Social Responsibility (CSR) and how organisations’ responsible behaviour helps them negotiate with their communities in which they operate, to obtain and maintain a social licence (SLO). This paper will introduce students to theories and concepts needed for organisations to build support from their communities as well as their stakeholders. Students will be introduced to key cases in CSR and SLO which will help them develop a theoretical and practical understanding of the relationship between organisations and communities.

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Paper Structure

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This paper will be conducted through a mixture of mini online lectures and a workshop. The mini lectures and associated class activities will be available for students to view and complete prior to the workshop session. As this module follows a FLEXI model, students have the choice of attending the class on campus or online. All relevant material for this module including lecture slides, recordings, assignment guidelines and other documents will be available on Moodle. The lecturer will communicate regarding these documents through Moodle announcement, as and when required

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Learning Outcomes
    1. Use research and theory to establish positive interactions with a wide range of stakeholders
    2. Identify, monitor and assess media coverage of organisational issues that affect a social license to operate
    3. Demonstrate the ability to communicate effectively to different audiences using a range of genres
    4. Demonstrate social and ethical use of public relations
    5. Critically examine organisational behaviour in a societal context
    6. Promote organisational behaviour that aligns with positive societal expectations
    Linked to the following assessments:
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General assignment guidelines

The workshops and assignments are designed to help you achieve the learning outcomes for this course. Written assignments are to be submitted through Moodle unless otherwise notified under the assignment description. They will be put through Turnitin, an antiplagirism software. Refer to the plagiarism section of this document for more information. In order to avoid plagiarism, please ensure that the work you submit is your own and that all other material is adequately and appropriately referenced. Additionally, you must not submit assignments or part of assignments submitted to other papers, for credit towards this paper. When submitting your assessment, please ensure that your file name contains the name of the assignment and your own name. For example, Report Tania Nair.docx would be a good file name. Please avoid apostrophes and ampersands (&) as the system cannot open the files and hence would not be able to mark your work.

Presentation of written assignments

Unless otherwise stated, written assignments should:

  1. Have a front cover sheet that indicates the name of the paper and course code, your full name, ID number, your tutor’s name, the due date and a word count.
  2. Use 12 point font – Times New Roman
  3. Use one and a half spacing and left justification
  4. Leave margins of 2.54 cm
  5. Number pages beginning with the first page of the text
  6. Use proper paragraphing. Leave a blank between paragraphs or indent the first line
  7. Follow the APA referencing system. See the library APA referencing website to check your referencing at
  8. Be within your word limit (plus or minus 10%). Your word count does not include your title page, your reference list or any appendices.
  9. Demonstrate evidence of revision and proofreading.

Attendance and participation: The paper requires every student to actively participate in all activities. This means that you should review your online mini lectures and attend your weekly workshops. For group assessments, other students in the class depend on you to fulfil your responsibilities as a team member and to be available for consultation and team meetings.

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Reflective Forum Post
14 Mar 2022
5:00 PM
  • Online: Moodle Forum Discussion
2. Weekly Tutorial Assessments - Weeks 2,3,4,5,9,10
  • Online: Submit through Moodle
3. Stakeholder and Media analysis - Weeks 11,12 and 13
  • Presentation: In Class
4. Group Report
20 Jun 2022
5:00 PM
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Recommended Readings

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  • Brueckner, M., & Eabrasu, M. (2018). Pinning down the social license to operate (SLO): the problem of normative complexity. Resources Policy, 59, 217-226.
  • Paliwoda-Matiolanska, A., Smolak-Lozano, E., & Nakayama, A. (2020). Corporate image or social engagement: Twitter discourse on corporate social responsibility (CSR) in public relations strategies in the energy sector. Profesional de la Información, 29(3).
  • Provasnek, A. K., Sentic, A., & Schmid, E. (2017). Integrating eco‐innovations and stakeholder engagement for sustainable development and a
    social license to operate. Corporate Social Responsibility and Environmental Management, 24(3), 173-185.
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Other Resources

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Other resources will be made available weekly, along with your online lectures.
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Online Support

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Weekly slides, mini lectures and other resources such as extra readings or videos will be accessible from the Moodle page. More details to be provided in class.
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You are expected to attend one two-hour workshop weekly. You are also expected to review the online lectures and associated activities before attending the weekly workshop.

In addition, you are expected to read your recommended readings and additional readings that will be provided to you on Moodle. Time also needs to be allotted, outside class hours, for working towards individual and group assignments.

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