SDCOA303-23B (HAM)

Sport, Media and Communication

15 Points

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The University of Waikato
Academic Divisions
Division of Health Engineering Computing & Science
Te Huataki Waiora School of Health

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: annis.huang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper expands students' critical sociocultural understanding of the media and its relationship to sport.

Students will develop knowledge of the production and consumption of various forms of media and have the opportunity to develop skills in critical media analysis and production. Through theoretical analysis of media representations of the sporting and physically active body, students will develop an understanding of the power of the media to define, challenge and change our understandings of sport, leisure and wellbeing in society.

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How this paper will be taught

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The paper will be taught through a mix of on-line and face to face lectures.

Attendance is required at the workshop each week.

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Required Readings

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A set of required readings can be accessed via the online reading list - see the link in moodle.

Useful journals and books are also available in the Library and via the Library databases (especially SportDiscus and Physical Education Index), and these should be consulted for assignments.

Useful journals such as: Journal of Sport and Social issues; Sociology of Sport Journal; International Review for the Sociology of Sport; Communication and Sport; Media, Culture and Society; Continuum: Journal of Media and Cultural Studies; New Media and Society; Metro (Film, Television, Radio, Multimedia); NZ Journal of Media Studies, and Australian Journalism Review, are also available via the library databases or the Central Library.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Be both critical consumers and producers of the sports media.
    Linked to the following assessments:
  • Develop abilities in critical thinking about the media and identify how various ideologies represented in the media shape physical culture
    Linked to the following assessments:
  • Recognise the multiple forms of media and understand the various techniques in producing different media
    Linked to the following assessments:
  • Understand the media circuit of production and consumption
    Linked to the following assessments:
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Assessments

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How you will be assessed

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Students will engage in four different assessment tasks designed to achieve these learning outcomes.

1). Students will complete a critical media journal throughout the semester to develop their abilities for critical thinking about various forms of media. The best 4 of these will be submitted.

2) They will also produce a piece of critical media. The assignment (creating a media product) consists of three parts:

Part 1: the proposal

Part 2: In small groups of no more than four, students will produce a media product e.g. newspaper article, magazine article, Youtube clip, blog, short movie or photo exhibition that critically examines one aspect of the class themes.

Part 3: Presentation to the class

During the final 2 weeks of class students (in the groups in which they completed Part A) must give a 10-minute maximum presentation about the media they produced.

3). Weekly worksheets and class-based activities. Each week students must submit a worksheet responding to a set of questions based on the readings/ activities for the week. This needs to be completed and submitted via Moodle before the Wednesday workshops. Each worksheet is worth 2 % of the final grade. [18 % total] You can gain a further 5 % by participating in the class-based discussions each week.

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. critical media journal 1 and 2
21 Aug 2023
11:30 PM
18
  • Online: Submit through Moodle
2. critical media journal 3 & 4
25 Sep 2023
11:30 PM
18
  • Online: Submit through Moodle
3. Creating a sport media Product: proposal
13 Sep 2023
No set time
4
  • Online: Submit through Moodle
4. Creating a Sports Media Product
2 Oct 2023
12:00 PM
22
  • Online: Submit through Moodle
5.  Presentation: based on Producing Critical Sports Media
2 Oct 2023
12:00 PM
12
  • Online: Submit through Moodle
6. Appraisal of other student’s media products
3
  • Hand-in: In Lecture
  • Hand-in: In Tutorial
7. Weekly Worksheets and Class-based Activities
23
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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