SDCOA303-23B (NET)

Sport, Media and Communication

15 Points

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The University of Waikato
Academic Divisions
Division of Health Engineering Computing & Science
Te Huataki Waiora School of Health

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: annis.huang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper expands students' critical sociocultural understanding of the media and its relationship to sport. Students will develop knowledge of the production and consumption of various forms of media and have the opportunity to develop skills in critical media analysis and production.

Through theoretical analysis of media representations of the sporting and physically active body, students will develop an understanding of the power of the media to define, challenge and change our understandings of sport, leisure and wellbeing in society.

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How this paper will be taught

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This paper has a one hour lecture each week. These are recorded (in the HAM class) and made accessible via Moodle. There is also a 2 hour workshop each week. These will consist of a mix of: watching on-line resources, doing work-sheets, and Moodle forums.
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Required Readings

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Specified weekly readings will set each week. These will be listed in Moodle each week, and accessed via the reading list.

Useful journals and books are also available in the Library and via the Library databases (especially SportDiscus and Physical Education Index), and these should be consulted for assignments.

Useful journals such as: Journal of Sport and Social issues; Sociology of Sport Journal; International Review for the Sociology of Sport; Communication and Sport; Media, Culture and Society; Continuum: Journal of Media and Cultural Studies; New Media and Society; Metro (Film, Television, Radio, Multimedia); NZ Journal of Media Studies, and Australian Journalism Review, are also available via the library databases or the Central Library.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Be both critical consumers and producers of the sports media.
    Linked to the following assessments:
  • Develop abilities in critical thinking about the media and identify how various ideologies represented in the media shape physical culture
    Linked to the following assessments:
  • Recognise the multiple forms of media and understand the various techniques in producing different media
    Linked to the following assessments:
  • Understand the media circuit of production and consumption
    Linked to the following assessments:
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Assessments

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How you will be assessed

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In this course, students will engage in three assessment tasks designed to achieve these learning outcomes.

Activities are designed to develop students' abilities in argument construction and academic writing, as well as to provide opportunities for students to discuss and debate the multiple ways power operates through the sports media and its effects on individual's and groups' sense of identity.

1). Students will complete a critical media journal throughout the semester to develop their abilities for critical thinking about various forms of media. There are 4 of these to submit.

2) They will also produce a piece of critical media: This assignment (creating a media product) consists of three parts:

Part a): the proposal

Part b): Individually or in small groups of no more than four, students will produce either a high-quality newspaper article, magazine article , Youtube clip, short movie or photo exhibition that critically examines some aspect of the class themes:

Part c): Presentation to the class via a Moodle forum.

3) Students will submit a weekly worksheet based on the readings set for the week.

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Critical media journal 1& 2
21 Aug 2023
11:30 PM
18
  • Online: Submit through Moodle
2. Critical media journal 3 & 4
25 Sep 2023
11:30 PM
18
  • Online: Submit through Moodle
3. Creating a sport media Product: a) proposal
13 Sep 2023
11:30 PM
4
  • Online: Submit through Moodle
4. Creating a Sports Media Product
2 Oct 2023
11:30 PM
22
  • Online: Upload to Moodle Forum
5.  Presentation based on Producing Critical Sports Media
2 Oct 2023
11:30 PM
12
  • Online: Upload to Moodle Forum
6. Appraisal of other student’s media products
12 Oct 2023
5:00 PM
3
  • Online: Moodle Forum Discussion
7. weekly worksheets and Moodle-based activities
23
  • Online: Moodle Forum Discussion
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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