THMGT301-19B (HAM)

Hotel and Venue Management

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: f.mostafa@waikato.ac.nz
: helena.wang@waikato.ac.nz
: lori.jervis@waikato.ac.nz

Placement Coordinator(s)

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Student Representative(s)

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: nat.enright@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
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    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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Paper Description

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This paper focuses on the management of tourism and hospitality accommodation, venues and events. It provides students with an understanding of accommodation sales differentiations, rates structures, profits, and operations planning.

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Paper Structure

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This paper covers two areas: (1) hotel management; and (2) event/venue management.

(1) Hotel Management:

This paper cultivates awareness of rapidly changing and intensifying competition in commercial accommodation. It will establish an understanding of hotel management. A future-oriented practical approach will be taken to comprehend hotel history, hotel guest, guest rooms, front office, room rate structure, the property management system, guest accounting, night audit, housekeeping, reservations and forecasting, guest service, human resource, marketing, and measuring hotel performance.

(2) Event/Venue Management:

This course includes strong practical/experiential learning elements: event operation, venue booking, event cooperation, ticketing, access management, venue operation, and service management. Participants will have a basic understanding of event operation and venue management.

  1. Visit venues to see how professionals manage event sustainably.
  2. The overarching question is explored through active engagement with theory, event strategies and industry practice within an integrated sequence of topics, individual and group work.

Pedagogical tools may include lectures, discussion, invited industry speakers, etc.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Identify and describe the traditional and modern hotel industry and evaluate current structure & environment of the industry.
    Linked to the following assessments:
  • Analyse and integrate rooms forecasting, global reservation technologies, yield management, ethics and overbooking in commercial accommodation, venues and linked events.
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  • Critique and comprehend management of guest services locally & globally.
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  • Scrutinise and grasp the role of room rate, room allocation and billing of the guest folio.
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  • Experiencing and communicating in a commercial setting of accommodation or venues.
    Linked to the following assessments:
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Assessment

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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Class Attendance
10
2. In Class Test
14 Aug 2019
11:00 AM
30
  • In Class: In Lecture
3. Case Study Review Critique (Written)
5 Sep 2019
11:30 PM
20
  • Online: Submit through Moodle
4. Event Booking Practice
26 Sep 2019
11:30 PM
10
  • Online: Submit through Moodle
5. Final Group Research Report Analysis
10 Oct 2019
11:30 PM
30
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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Ahmed Ismail. (2002) Front Office Operations and Management. Delmar, Cengage Learning.

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Recommended Readings

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  • Wagen, L. & White, L. (2018). Event management: For tourism, cultural, business and sporting events (5th ed.). Australia, Brazil, Mexico, Singapore, U.K. & U.S.: Cengage.

Purchase the textbook by clicking the link: https://www.cengagebrain.co.nz/shop/ProductDisplay?urlRequestType=Base&catalogId=10056&categoryId=&productId=1239001&errorViewName=ProductDisplayErrorView&urlLangId=-1&langId=-1&top_category=&parent_category_rn=&storeId=10655 The discount code is NZ15OFF

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Online Support

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Moodle will be used.
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Workload

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This is 15 point paper. Students will be expected to spend 200 hours during the semester on the paper.
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Linkages to Other Papers

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Prerequisite(s)

Corequisite(s)

Equivalent(s)

Restriction(s)

Restricted papers: TOMG207, TOMG217

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