THMGT303-21A (HAM)

Destination Management

15 Points

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Division of Management
School of Management and Marketing


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Paper Description

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The purpose of this course is to provide both a holistic and particularistic understanding of the issues pertaining to destination management by reference to conceptual and practical measures.

Students will understand

The social, political, economic and natural environmental forces within which destination management occurs with reference to changes in the mid- to latter part of the twenty-first century;

The nature of a tourism destination, its component parts and the degree to which destination management is a reality with specific reference to the New Zealand context;

The role of marketing as both a promotional and planning tool in destination marketing;

The impacts of tourism and how these might be managed at a destination level;

The political considerations of tourism destination planning.


This paper is associated with the work undertaken by the School as part of its United Nations World Tourism Organization (UNWTO) initiatives within the International Network for Sustainable Tourism (INSTO) about which you will find details on the web.

This gives you an opportunity to work on behalf of a United Nations Agency, but it will involve you having to conduct mini-research projects in teams. This is time-consuming, but the number of pieces of assessed work have been adjusted to take this into account. However, while working in teams each of you will have to submit an individual piece of work to avoid the problem of 'free-riders'.

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Paper Structure

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The lecture programme contains a series of recorded lectures that include slides and verbal explanations. Each lecture is divided into sections so that the student can examine the introduction and listen to explanations in various sections, thereby avoiding a need to simply start at the beginning and progress to the end in one “go”. The reading list has been significantly restructured for 2021 and much of the material is accessible as e-book and web-based materials The course is classified as a FLEXI course with the lectures being on-line. Students are expected to attend face-to-face class sessions, and if overseas, to attend Zoom sessions. Those students in New Zealand but unable to attend face-to-face can join Zoom sessions being arranged for overseas students. Students will be advised as to times once the class has been convened. The times of the Zoom sessions will be arranged based on appropriate time zones.

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Learning Outcomes

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Students who successfully complete the paper should be able to:

  • Learning outcomes

    On completion of this course students should:

    a) be capable of producing reports pertaining to destination management pertaining to broader environmental issues relating to the social, economic and environmental impacts of tourism.

    b) be cognizant of the analytical techniques applicable to such reports,

    c) be able to recommend appropriate management techniques that enhance the well-being of a community.

    Linked to the following assessments:
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Please refer to the assignment details
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Assessment Components

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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Assignment One - Essay
19 Mar 2021
4:00 PM
  • Online: Submit through Moodle
2. Assignment Two - Essay on gestalt aspects of tourism
7 Apr 2021
12:00 PM
  • Online: Submit through Moodle
3. Visual imagery - building video material
14 May 2021
4:00 PM
  • Online: Submit through Moodle
4. Project report
18 Jun 2021
4:00 PM
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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Required and Recommended Readings

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Required Readings

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As a final year undergraduate degree course most of your readings are journal articles as the course takes advantages of knowledge gained in previous courses, particularly a course such as TOMG 200 and courses relating to resort development. There is therefore no set text as such. You must therefore read the recommended journal articles - some of which are classics in the literature and all have good citation indices.

Citation indices are available from sources such as Google Scholar - where you can also find many of the scores of WMS staff if you are interested!

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Recommended Readings

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The readings have been specified in the main section and related to the precise lectures.
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Online Support

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Students are expected to have the search skills that permit them to access the articles given as suggested readings, and of course to actually read these, or at least some of the paper listed. Equally your search skills will be able to find sources such as the reports by the United Nations World Tourism Organization, many of which are free. As a final year degree, 400 level paper, it is expected that students possess these skills. If you have issues then please attend one of the sessions provided by library staff on how to use the databases provided by the university.

Essays are expected to follow conventional academic practice but in the final exercise you must remember your audience - namely they are people in the community, the District Council and the local Raglan tourism industry who are seeking guidance as to the future directions of Raglan as a tourist destination consistent with the nature of the community. Add pictures and diagrams. Think commercially, but also socially, environmentally and in ways that permit the community to be financially viable with all stakeholders being able to gain. This may well require sub-optimal decisions from the viewpoint of some stakeholders.

All work is to be submitted via Moodle.

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The number of class contact hours are four hours per week over 14 weeks. A total of 54 hours. A further 5 hours per week in reading and study would be expected, and then the remaining number of hours are allocated for the assignments and preparation for those assignments.

In total it is expected you will spend a total of 200 hours on the course including private study and assignment writing time. But as adults you make your own decisions, but a failure to do the reading will in all probability lead to a grade lower than you might have expected. Indeed you then run the risk of failing the course.

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Linkages to Other Papers

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Restricted papers: TOMG409

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