THMGT303-23A (HAM)

Destination Management

15 Points

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Division of Management
School of Management and Marketing

Staff

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Convenor(s)

Lecturer(s)

Administrator(s)

: helena.wang@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: yilan.chen@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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The purpose of this course is to provide both a holistic and particularistic understanding of the issues pertaining to destination management by reference to conceptual and practical measures.

Students will understand

The social, political, economic and natural environmental forces within which destination management occurs with reference to future change.

The nature of a tourism destination, its component parts and the degree to which destination management is a reality with specific reference to the New Zealand context;

The role of marketing as both a promotional and planning tool in destination marketing;

The impacts of tourism and how these might be managed at a destination level;

The political considerations of tourism destination planning.

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How this paper will be taught

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The lecture programme contains a series of PPT slides found on Moodle, while additional recordings will be at times emailed to you. It is suggested that you set up a folder on your computer into which you can load such emails, as these will include reports from the New Zealand Ministry of Business Innovation and Employment, the Tourism Industry Aotearoa, New Zealand Tourism and the Hamilton-Waikato Regional Tourism Organisation among other bodies. The course is classified as a FLEXI course with the lectures being on­line. Students in New Zealand are expected to attend face to face class sessions, and if overseas, to attend Zoom sessions. Overseas students will be informed of Zoom sessions once the class registrations are established and the different time zones are then known. Domestic students are strongly encouraged to attend face-to-face classes as the evidence from last year showed that academic performance is much enhanced. They should also be aware that on occasion Zoom sessions for overseas students are not conducted in English.

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Required Readings

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Ryan, C., (2020). Tourism Destination Management. Cheltenham, Edward Elgar Publishing.

ISBN978 1 83910 391 9 (Paperback)

ISBN 978 1 83910 390 2 (ebook)

You may purchase the text citing the ISBN numbers shown above, but the University library possesses copies as e-books that can be borrowed, while it is also possible to download individual chapters as required.

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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Be capable of producing reports pertaining to destination management pertaining to broader environmental issues relating to the social, economic and environmental impacts of tourism
    Linked to the following assessments:
  • Be cognizant of the analytical techniques applicable to such reports
    Linked to the following assessments:
  • Be able to recommend appropriate management techniques that enhance the well-being of a community
    Linked to the following assessments:
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Assessments

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How you will be assessed

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Please refer to the assignment details
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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Assignment One - Multiple Choice Questionnaire
21 Mar 2023
12:00 PM
25
  • Hand-in: In Lecture
2. Multiple Choice Questions - Macro and Micro Policies
26 Apr 2023
5:00 PM
25
  • Hand-in: In Tutorial
3. Assignment Three - Politics and Decision Taking in Planning
19 May 2023
5:00 PM
25
  • Online: Submit through Moodle
4. Assignment Four - Project Report
14 Jun 2023
5:00 PM
25
  • Online: Submit through Moodle
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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